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Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media

Most businesses are now using Internet Marketing because of two primary reasons:
1. It is a cost-effective channel for marketing
2. Media consumption trends are moving towards the Internet and therefore you can easily reach out to the masses using the online medium
Let’s now look at some of the key types of Internet Marketing with their benefits along with some useful examples and case studies.

it’s become critical for companies to recognize the importance of Internet marketing. When you see how effective Internet marketing is, you can start growing your business in brand-new ways.Ready to learn more about why Internet marketing is so important for companies today? On this page, we’ll discuss the top seven reasons behind the importance of online marketing, helping your business see the value of this marketing channel.

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.

Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.