keyword research

KEYWORD RESEARCH

VIDYA INFOTECH
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There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google.

But here’s an interesting observation: each of these guides will give you a somewhat different set of instructions.

Not that any of them is advising you wrong, it’s just there’s no universal approach to executing keyword research.

It will vary based on:

  • Your website (authority, number of pages, quality of content, etc);
  • Your goals and objectives (branding, exposure, traffic, leads, sales);
  • Your budget, resources and deadlines;
  • Your industry and competitive landscape.

Keyword research should be the basis of any online marketing campaign.The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?